All eyes turn to retailer John Lewis at the end of the year here in the UK.
Their Christmas ads — known for their exceptional (and tear-jerking) storytelling — have captured us since 2007, despite being hampered in recent years due to the incessant need to check certain boxes.
Will not explain.
John Lewis hasn’t been shy in throwing money at these ads either, oftentimes forking over £7 million to produce these heart-pulling commercials.
This year, however?
It seems they went back to their roots, back to telling stories that pull on our heartstrings.
How long it lasts is anyone’s guess.
But for now, in 2025, their ad has been met with high applause.
Even Lady Laura couldn’t hold back the tears (though that’s not nearly as impressive as it sounds).
While I can’t say I sobbed, I did appreciate the message embedded in the commercial.
Perhaps you will too.
Here’s where you can watch it:
https://www.youtube.com/watch?v=z1bRlnyQeDk
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